By the time I finished college, my email inbox was strictly something I used for business. All it was good for was updates on Amazon orders, emailing professors/employers, and the very rare family reunion planning. There was nothing I looked forward to seeing in my inbox, and I didn’t know that there was another way. Now, there are many things that make me excited to check my inbox every morning, but the definite turnaround point was last September, when I discovered a service called Highbrow.
Highbrow is an email subscription service that delivers lessons directly to your inbox every morning, Monday through Friday. There are 140+ courses to choose from, in subjects from SEO Basics to the Surrealists. In fact, one of my favorite things about it is that you can choose to learn a skill, gain knowledge to boost your career, or just learn stuff for learning’s sake.
Highbrow is BIG on the idea of bite-sized learning. Each course is only 10 days long, and each email is meant to take less than 5 minutes to read. It’s perfect for reading while you drink your morning coffee! You can also only enroll in one class at a time, which for me was a good idea. I have a habit of enrolling in EVERYTHING and then getting burned out a couple days later. But each email, and each course, leaves you hanging on for more. This eventually leads to a stuck habit and expectation of that little bit of knowledge in your inbox every morning.
Another cool thing is that if a certain subject just really catches your fancy, most lessons have extra resources. These are usually the only links that lead outside the email, since Highbrow is committed to providing an ad-free experience even to its free subscribers. However, that isn’t to say that you will be able to completely avoid being sold a product. Many companies have discovered that Highbrow is a pretty effective marketing tool, but the sales pitch is normally pretty mild. You aren’t forced to connect with the company or stay in contact with them after the course is over.
Fairly recently, Highbrow changed from a completely free service to a combination, which consists of free subscribers and premium subscribers. For $7 per month or $48 per year, premium subscribers get access to an extra echelon of courses, quizzes to test what they’ve learned after a course, and email delivery at 7am for their local time, rather than EST. I give them props for the fact that premium subscription is a personal choice, more of a decision to invest in the company because you support them and their teachers, rather than holding out all of the best content for paid learners only. Around 50-60% of their courses are still free, and if you aren’t picky about exactly when the email arrives in your inbox, there’s no pressure to upgrade to premium.
Long story short, Highbrow is pretty darn cool. If you dread checking your inbox every morning, consider subscribing and adding a little knowledge to your morning routine.